Create an immersive experience consumption scene scene-style flower aquarium market will debut

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  The reporter was informed that Nanjings first special scene-style flower, gardening, and aquarium-themed MALL will be unveiled in Jiangning in May this year.The project breaks the traditional hypermarket-style flower market model, combines flowers and green plants with utensils and household items, and creates a number of unique garden courtyards.Citizens can walk through it to complete the immersive consumption experience.

  Nanbao News (Reporter Zhang Ting) The reporter was informed that Nanjings first special scene-style flower, gardening, aquarium-themed mall will be unveiled in Jiangning in May this year.The project breaks the traditional hypermarket-style flower market model, combines flowers and green plants with utensils and household items, and creates a number of unique garden courtyards.Citizens can walk through it to complete the immersive consumption experience.

  According to the design plan of the project, the merchants operating green plants basically have corresponding outdoor customized exclusive garden courtyards.This area covers an area of 100,200 square meters and is connected to the interior.In the garden, the green plants are cleverly matched with stone appreciation, furniture, and Zen tea seats. Consumers can buy the single green plants that they like, or they can "move home" the entire garden.

  The project leader Yao Junwei said that modern people have a higher pursuit of quality of life. The demand for single purchase of green plants and flowers to decorate the living environment has gradually declined, and more people prefer scene-based purchases.Aiming at this pain point, they turned the project into a display space of flowers and plants in the style of Internet + cultural scene.

  Unlike the traditional flower market, the scene-type flower aquarium market also incorporates many garden designer studios and gardener workshops, and combines professional landscapers and craftsmen to provide special docking services for online gardening and garden customization.Consumers can not only experience offline scenarios, but also realize online booking and online design.

  At present, the project has been prepared for nearly 5 months, the first phase covers an area of nearly 6,000 square meters, and the total investment is 50 million yuan.The entire project integrates gardens, stone appreciation, wenwan, painting and calligraphy, and home furnishing, and is interspersed with salons and other exchange activities. After opening in May this year, it is expected to radiate nearly 1 million customers around.

  Nanjing News Media Group conducts supervision of wires. Complaint wire reported by this newspaper. Email:[emailprotected]

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